The business of brands rests in the experience, which is either great or poor.
With each merger, airlines must choose carefully which parts of brands to hold onto.
Yet this is a wholly misleading account of the nature of brands ( see special report).
Kia evidently thinks so, as it fights its way into the front rank of brands.
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Unilever, he says, has to do more than merely focus on a streamlined bunch of brands.
And participating companies get to work with a major brand and set of brands.
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Think of brands like Patagonia, which is clearly communicating its impact on the planet.
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Truly gifted brand managers have multi-dimensional models for the opportunity locked inside of brands.
Some even project a rabid antipathy for brands, or even suggest the end of Brands.
Others have objected to the type of brands that have been chosen as official sponsors.
Between films, Ms. Martin creates homeware designs for a number of brands, including Anthropologie and Designer Rugs.
And as an increasing number of brands turn to lifestyle positioning, the competition among self-expressive brands intensifies.
The clothing brand licensing company's stable of brands includes Candie's, Joe Boxer, Mudd, Starter and Zoo York.
Lorillard said it sold more of brands like Newport and Maverick while its rivals reported decreases in sales.
The private equity firms will control a portfolio of brands that include Ding Dongs, Twinkies and Ho-Ho cupcakes.
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One region where the mobile ecosystem is likely to gain increasing focus of brands is the Middle East.
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In the case of retail establishments, innovation is the most effective survival tactic of brands that have endured.
The owner of Mr Kipling and Oxo is selling off a number of brands to cut its debt levels.
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It emphasises the role of brands in our society, looking beyond their ability to satisfy needs, which is clear.
The recall has since expanded to include hundreds of brands of pet food.
It used to be that consumers would select what to purchase from a large portfolio of brands and products.
Of course, there are plenty of brands that are still getting it wrong.
But everything about Berkshire Hathaway, including its vast stable of brands, defies convention in seemingly all ways but profit.
The upshot: These ads have the potential to bust the last inhibitions of brands to invest in Facebook ads.
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Such multiple use of brands has two virtues: it brings in new revenue streams, and it strengthens brand recognition.
Walk into a specialist bourbon bar and you will see scores, perhaps hundreds, of brands arrayed behind the counter.
GameStop's retail network and family of brands include 6, 614 company-operated stores in 15 countries worldwide and online at www.
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And unlike VW, it does not have a profusion of brands to support.
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Best Buy could convert many Gamestop stores into small hubs that advertise the hottest products from a variety of brands.
"We're seeing a myriad of brands increasing their media spend, " said Robert Kyncl, global head of content partnerships for YouTube.
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