The evidence at the centre of the appeal would have been "but one further facet of bad character in this case of which the jury had a great deal".

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When things get staid and lose their volatility, the bad sides of human character get the upper hand: Greed and laziness.

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Interviewees also indicated that smoking could be used to indicate "inner dissonance" and tension between the "good" and "bad" aspects of character.

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Regardless of whether the character is good or bad, the audience has to connect with them in some way - for or against, but never indifferent.

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Judi Dench is probably incapable of being bad, but M is a real character this time, with emotions, as well as convictions, and she hits every note just so.

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He was then cast as Hawkeye, an ace archer, in the huge summer movie The Avengers. (He had shown up earlier in a Hawkeye cameo in Thor.) But with the huge cast that included Robert Downey Jr. and Scarlett Johansson, his character was marginalized and spent much of the film has a hypnotized bad guy.

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The claims centred around the character of the golliwog, though "generally in Toyland there were more good golliwogs than bad, " said Prof Rudd.

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