In anticipation of the mergers Toshiba has been picking up market share from OEM customers who want to maintain a strong third source.

FORBES: Toshiba Makes Strategic Partnerships In Order to Compete in Hard Disk Drives

The NAND market picked up on higher OEM-related demand, improving quarter-on-quarter sales, particularly in solution products such as Solid State Drives (SSDs) for notebook PCs and Embedded Multimedia Cards (eMMC), but a steepening price decline hampered stable growth.

ENGADGET: Samsung's Q2 2012 earnings show $5.86 billion operating profit, that's a lot of Galaxy S IIIs

This enables us to develop our most exciting and versatile line of Sound Blaster products yet, while we pursue new market opportunities by providing our OEM partners with the flexibility to power PC products and consumer electronics devices with Sound Core3D.

ENGADGET: Creative doles out Sound Blaster gaming headsets, Recon3D audio platform / sound cards

By becoming a part of AMD, we will have access to new markets, resources, technology, and scale that will provide us with the opportunity to work tightly with our OEM partners as we fundamentally change the server market.

ENGADGET: AMD absorbs server startup SeaMicro for $330 million, says it's no impulse buy

We also would not be surprised to see Cisco became the next major OEM to move toward this model given the push into the server market (UCS).

FORBES: IBM's Performance Looks Good, Valuation Looks Ugly: Expect Rev. Of $27B, Non-GAAP EPS Of $3.25

Every year Sirius XM pays a large sum to its OEM (original equipment manufacturers) partners to keep its radio equipment flowing into the new car market at around a 60% penetration rate.

FORBES: Can Sirius XM Tune In Big Subscriber Growth This Year?

The largest Chinese domestic handset original equipment manufacturer (OEM) is now Tianyu Communication Equipment Co. in Beijing, according to Analysys International, a Chinese market data firm.

FORBES: Chinese Phones For Sale: Cautionary Tales From The Emerging Markets

SanDisk today also unveiled a new worldwide distribution channel, "SanDisk for Business, " which offers OEM and enterprise-grade SSDs to value-added resellers (VARs), system integrators and direct market resellers (DMRs).

ENGADGET: SanDisk releases Ultra Plus and X110 SSDs with speed on a budget