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Another line of defence for the traditional novel lies, odd as it sounds, in new media.
ECONOMIST: Italian novels: Defending the genre | The
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As odd as it sounds, the ESPN decision about its singer hits to the core of its business strategy.
FORBES: How Hank Williams Jr. Hurt ESPN And The Business of Football
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This sounds odd, since it is not fully convertible and Myanmar expects soon to have a large trade surplus.
ECONOMIST: China and Myanmar
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Giving a computer the ability to fight off infectious agents sounds odd, but it makes a lot of sense.
ECONOMIST: A thousand ills require a thousand cures
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If the idea that a tennis player wearing a watch while professionally playing sounds odd to you, then you are correct.
FORBES: Connect
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If that sounds odd to you, remember that Japan is a country which has had falling prices, of and on, for years.
BBC: New Year messages from Japan
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It sounds odd, but makes perfect sense when you read it.
ECONOMIST: A cultural history of debt
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Odd as it sounds, money held for a child in a 529 college account affects his aid eligibility far less than money in his name in a noncollege account.
FORBES: Give Now
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This premise is not as odd as it sounds.
ECONOMIST: Nelson Mandela
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This is not as odd as it sounds.
ECONOMIST: Should we learn to love recessions?
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Yes, I know, it sounds odd.
FORBES: Explaining The Avis Takeover Of Zipcar
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This sounds a little odd but will actually handling your brand new Apple iPhone 5 actually damage it?
FORBES: Will Handling Your iPhone 5 Damage It? Maybe...
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It's something of an odd phenomenon in this age of retro music nostalgic for sounds from the '60s, '70s and '80s.
NPR: Moby Checks in with 'Hotel'