It's an odd name (whatever else the US Postal Service is, it isn't qwik) and a big mistake.

ECONOMIST: Home entertainment

According to stock market legend, the company's odd name is a reference to the inventor Q in the James Bond films.

BBC: Strike considered over pay freeze

"The announcer remarked that his given name Arthel was odd and he needed an easy nickname, " according to a biography on the North Carolina Music Hall of Fame website.

CNN: SHARE THIS

The venerable Bentley name would look very odd indeed if it were stuck on a rebodied Audi.

ECONOMIST: Automotive brands

It may seem odd that anyone would buy a box of chocolates because a name unconnected with the manufacture of confectionery was associated with it.

ECONOMIST: Bill Blass

Instead of just focusing on big name British companies to sign big ticket deals, Mr Cameron has brought with him 30-odd small- and medium-sized firms in the hope that they can inculcate a new generation of trade and entrepreneurial links with India.

BBC: David Cameron steps up British trade mission in India

All 1, 335 stores--a jumble of Big Lots, Odd Lots, MacFrugal's and Pic 'N' Save--would operate under the Big Lots name.

FORBES: Out of the Discard Bin