"Everyone feels wronged, " says Robert Hawthorne, the former Pillsbury marketer brought in as Ocean Spray's CEO last year.
Ironically, the Resnicks were the ones alleging false advertising recently when they filed a lawsuit against competitor Ocean Spray.
"Everyone feels wronged, " says Robert Hawthorne, the former Pillsbury marketer brought in as Ocean Spray's chief executive last year.
Pom claimed that Ocean Spray had misled consumers by selling a Cranberry Pomegranate juice blend with less than 2% pomegranate juice.
Ocean Spray Cranberries Inc. is pushing CEO Randy Papadellis to start tweeting.
WSJ: CEOs on Twitter: Fear Makes Some Executives Leery of Social Media
Ocean Spray, the most well-known cranberry marketer, is a Fortune 500 company.
By 1995 Ocean Spray, which is based in Lakeville, Massachusetts, had grown to a membership of about 750 cranberry and 150 grapefruit growers.
At their annual meeting on January 16th, after Forbes went to press, Ocean Spray growers voted two-to-one not to explore a sale of the company.
Take the nautical-inspired collection at Louis Vuitton: with cashmere-blend wet suits, waterproof zippers and macs that look as though they could repel some serious ocean spray.
But after dealing repeatedly with complaints from Ocean Spray farmers that they were getting scant attention, PepsiCo acquired Tropicana and eventually let the deal with Ocean Spray lapse.
But after having to deal with repeated complaints from Ocean Spray farmers that they were getting scant attention, PepsiCo acquired Tropicana and eventually let the deal with Ocean Spray lapse.
It doesn't help matters that the largest cranberry growers, disillusioned with Ocean Spray, quit the co-op in 1993 getting a pittance for their co-op shares, since departing members have to sell them back at cost.
It doesn't help matters that the largest cranberry growers, disillusioned with Ocean Spray, quit the co-op in 1993 (they got a pittance for their co-op shares, since departing members have to sell them back at cost).
When I joined Ocean Spray, we were sitting in a meeting looking at this particular product as a business opportunity to grow, and I noticed that everybody was popping these things into their mouths, as if they were potato chips.
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