As technology advances and astronomers observe more things, the process risks getting out of hand.

ECONOMIST: Today we have naming of parts

Those things may be easy to observe and influence but they are seldom the real root of the problem, nor do they really harness your competitive advantage.

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Neuroeconomists use devices, like MRIs, to observe the behavior of real people buying and selling things.

FORBES: This Is Your Brain On Money

Things have not turned out so bad, one might observe.

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