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Megacritic Robert Parker declared the juice "a chronological milestone--something that comes once every thousand years, " an observation that set off a frenzy.
FORBES: Grape Expectations
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The card was targeted at young mothers and IDEO's observation team set about following a selection of moms around as they went about their daily business: taking their children to school, shopping, even balancing their checkbooks.
CNN: The Spirit of Design: Designing the Perfect Consumer
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In true Coleridgean fashion, Mr Holmes appeared to anxious observers to have lost faith in his own project, perhaps to have bitten off too much, and to have set so high a standard for minute observation and philosophic flights that he could not continue.
ECONOMIST: English poets