That started happening in 2006, when Dr Jiao developed a technique called time-series observation-based infra-red epifluorescence microscopy, or TIREM for short, that is able to measure the amount of AAPB in the oceans accurately.

ECONOMIST: Bacteria and climate change

So this is not a book review, just an observation, based on the wall-to-wall reporting on the contents of What Happened and the post-publication public statements of its author: With all due respect, I think Peggy Noonan is wrong.

CENTERFORSECURITYPOLICY: Tale of two books

Studies like The Pub and the People (1943) and Weeping in the Cinema in 1950 (1995) are just two of the many studies based on Mass-Observation data.

FORBES: Magazine Article

Therefore your observation that sellers need to move away from SKU-based inventory definitely hits the mark.

FORBES: New Rules For E-Commerce

The observation is based on a phenomenon that Kurnit calls the two-second rule.

FORBES: Is "Ad Keeping" The Next Frontier?