An obscure merchant from Arkansas, Sam Walton, figured out how to use computers and communications to improve his supply chain and get closer to the customer.
Add in obscure designers from around the world coupled with classic Danish designers such as like Finn Juhl, to create a personal, informational online shopping experience.
Then another Morton brother, David, 35, unearthed obscure papers from the University of Madras in India and Tohoku University in Sendai, Japan that suggested a connection between the mangosteen rind and xanthones, which have antioxidant properties.
This year, for instance, an obscure DJ from Lichtenstein, Al Walser, is nominated for best dance recording next to heavyweights such as Avicii and Skrillex, after he made lobbying efforts on a private website for Academy members.
While the scientific opinions of an obscure legislator from rural Georgia may seem of little import, he is a member of the House Committee on Science, Space and Technology and therefore has an outsized influence over how we invest in the future.
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Yamauchi had transformed Kyoto-headquartered Nintendo from the obscure playing-card company he inherited from his grandfather into a leading global maker of game consoles.
George Stephanopoulos rose from obscure congressional staffer to Clinton press secretary to chief political correspondent for ABC News.
In March 2007, SXSW helped propel Twitter from obscure service to something everyone in tech and media had to use.
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For Kanevsky, who was born in Kharkov, Ukraine, the path from obscure expat to sought-after artist has been a winding one.
The "People of the Springs" exhibit traces the city's obscure history, from Native American dwellings to the arrival of the railroad on the Western frontier and the construction of Hoover Dam.
The asset class "has gone from obscure, unloved and sometimes unwelcomed a decade ago, to widely accepted and a fundamental part of the venture capital ecosystem today, " he says.
Over the next 20 years Gerald presented virtually every programme from 'Lancashire Today' at breakfast to 'Saturday Night Out' - a bizarre set of late night 'live' shows from obscure locations!
The command, "Thou shalt not place a stumbling block in front of the blind man" also means that you should not act deceitfully or obscure the truth from those whose choice depends upon the information you give them.
Hodgson's carefully crafted team of budget signings (Zoltan Gera, a free transfer from West Brom), obscure European finds (Brede Hangeland from FC Copenhagen) and rejuvenated 'Big Four' cast-offs (Danny Murphy, ex-Liverpool, and former Chelsea winger Damien Duff) have negotiated 14 games on their way to their maiden European final.
The justices told the parties to prepare arguments on all the major issues in the case, from whether Congress had the authority to order Americans to buy health insurance to whether an obscure federal law prevents plaintiffs from challenging the law before it goes into effect.
Our list of prospects ranges from fairly obscure outfits like Patsystems to the extremely well-known Google.
More than half of the advertising money came from an obscure nonprofit group, the Economic Education Trust.
The state-owned broadcaster's move from an obscure part of western Beijing to a new international business district highlights its global aspirations.
One of the itemized accounts of what's been bought comes from an obscure form titled Acquisition Analysis Report for Contract Actions(ph).
Instead, they arose from an obscure case that is now long forgotten.
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Oil States International went from an obscure oilfield services firm to one of the hottest stocks in the market in just a few weeks.
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My set of interests runs from the obscure to the contemporary.
Ms Bravo may yet find that she has pulled Burberry from the obscure depths of one conglomerate, only to see it swallowed up by another.
But he said Dean did not want to "break faith" with supporters who propelled him from an obscure former Vermont governor to the early favorite for the party's presidential nomination.
The center is trying to do what it could not do before: pluck obscure bits of information from the flood of often irrelevant or insignificant data and connect the dots to foil a major new attack.
Gianni Agnelli, the industrialist credited with transforming Fiat from an obscure Italian car maker into a major force in the global automotive industry as well as other industries, was the firm's honorary chairman when he died.
Then you use the Web to create and share your own content--more pictures, another playlist of songs messaged to your posse, feeds to your news page from an obscure blog--all provided by Yahoo, if Semel's vision works.
Burton has been searching for just that "tone" in directing films that run the gamut, from the obscure 1984 "Frankenweenie" to the blockbusters "Batman" (1989), "Batman Returns" (1992) and the high-priced critical and commercial defeat "Mars Attacks!"
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