Today, most newspaper publishers follow the principles of objectivity (as they see it), trying to achieve a liberal- conservative "balance" even in their opinion columns.

CNN: Understanding The Role of the Media

These principles can help uphold the journalistic ethics of fairness and objectivity.

UNESCO: Communication and Information

The seven principles, now enshrined in the ministerial code, are selflessness, integrity, objectivity, accountability, openness, honesty and leadership.

BBC: UK