We create metrics and base goals and objectives on those data points where we have visibility.

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The law additionally prohibits the government from making the argument that, since guns can be deleterious to the health and wellness of people, it would be within the goals and objectives of the ACA to collect data on who has weapons in the effort to protect the health and wellness of of Americans.

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Innovative marketing and effective measurement require defined marketing objectives, a focus on KPIs and appropriate metrics, and identifying which data they need.

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Such standards will be aided by a requirement for measurable security sector assistance objectives, appropriate data collection of the impacts and results of security sector assistance programs, and improved efforts to inform decision-making processes with data on what works and what does not work through impact evaluations when permissible.

WHITEHOUSE: Fact Sheet: U.S. Security Sector Assistance Policy

The purpose of the workshop is to help participants develop a common understanding of the objectives of the study, and provide them with a platform for jointly defining the data collection and analysis process, the reporting framework and the modalities for validation and dissemination of the outcomes.

UNESCO: MEDIA SERVICES