The whole notion of transforming wine into an object, a product, a pseudo-quantifiable commodity, it is profoundly repugnant.

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The company is building a digital relationship with consumers and companies through photography while generating revenue through photo related goods and merchandise and producing a product that is by default a very viral object.

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The owner of a copyrighted object (a book, for example) controls that new product before it is first distributed (to a consumer, bookstore, library, Amazon etc.).

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Still, watching a product like this make the transformation from idea to real world object is about as good a selling point for the technology as we've seen.

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During the demonstration of RAD for the Server, Dave Mendlen, Visual Studio product planner, built what he called a "middle-tier business object" for a wine-selling Web site using six lines of code, an operation that he said would take "hundreds of lines of code" with the current version of Visual Basic 6.

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