The object of the game is to keep the floating ball in the center of the tube with judicious application of throttle and brake.

FORBES: 2013 Chevrolet Volt - Not Quite Electrifying

The object of the game: To bounce the ball off whatever surfaces you can manage, and then into the cup, which will light up and make noises.

FORBES: Beer Pong For Kids

The object of the game is to close all the categories by landing in them three times in a throw and once that is achieved you can score points in them before your opponents also close the category.

BBC: SPORT | Other Sport | World Darts 2004 | Board of brilliant versatility

It's difficult for results-oriented American sports fans to grasp, but for many soccer fans, the object of the game is never simply to win but to win beautifully and to play a role in the evolution of the game as an organic work of art.

WSJ: La Roja: How Spain Became the World's Best Soccer Team

As described to me by one Demand insider, MogulTown was meant to have been a game of sorts in which the object was to create a blog and build traffic.

FORBES: Is This a Glimpse at What's Next for Demand Media?

The concept of object permanence explains why peek-a-boo is such a hilarious game for infants.

FORBES: Greece and Spain's Debt Death-Spiral Is a Lethal Game of Peek-a-Boo