And as Neil Kinnock discovered, being the object of ridicule is not advisable if you want to lead your party to an election victory.

BBC: 2011: The accidental election

Although LFTB has been used for decades by schools, leading fast-food outlets and major supermarket chains, suddenly it has become the object of ridicule and vilification, and users have abandoned it in droves.

FORBES: Anti-Technology Activists Are The Real Slime