There are obviously some very able and very serious people in the business, but they are forced to use the procedures appropriate to this kind of market in which the ultimate object, better health, is concealed under a dozen layers of advertising, chicanery and what-not.

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The object of Deltacloud is to open up competition and choice in the cloud market, just as Red Hat Linux did in the hardware market, eliminating the switching cost of investing in a new stack of proprietary offerings and allowing cloud users to invest the savings into conducting application development that truly differentiates them.

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C. didn't object to the Merc's interpretation of the rule, intended to prevent market manipulation, not keep out competition.

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Think of the communications market as a pyramid with the globe-trotting, cost-is-no-object executive at the top.

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