There are moments brief, valuable moments of exploration, discovery and fun, spaced between hours upon hours of smashing through the same zombie horde with the same blunt object to recover some new tan-colored Macguffin and return it to some new desperate survivor in exchange for the same old stick with a new skin.

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The e-commerce platform that UBee plans to launch next month will rely on SOAP, for Simple Object Access Protocol, a technology standard based on using "envelopes" that retailers and uBee use to exchange information quickly enough to make these real-time offers.

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