Other Kraft mobile games include "Jell-O Jiggle It, " in which players try to get a cube of Jell-O to dance, and "Sour Fling, " which features Sour Patch Kids candies tossed past obstacles.

WSJ: Child's Play: Food Makers Hook Kids on Mobile Games

Thanks to market reforms inspired in part by FORBES' exposs of excessive spreads in o-t-c markets in 1993 and 1996these young marketmakers are often able to dance around the big players.

FORBES: Guerrillas on Wall Street