The calories in a gooey cookie don't count if it's called a Nutri-Grain cereal bar.

FORBES: Magazine Article

Kellogg was frustrated that sales of its Nutri-Grain bars and Rice Krispies Treats weren't living up to their potential.

FORBES: Magazine Article

One bar, Nutri-Grain Elevenses, contained nearly four teaspoons - more than in a small can of cola and 20% of the recommended daily allowance.

BBC: Cereal bars: Healthy image a myth - Which?

The Nutri-Grain name would vanish from wrappers in favor of the more direct Kellogg (nyse: K - news - people )'s Gooey Cookie.

FORBES: Fructose Nation