Sure, Baidu has numerical supremacy: One study gave it 37% of Chinese searches in 2005's second quarter, as compared with 23% for Schmidt's firm.

FORBES: Magazine Article

In the case of study 329 although a numerical difference in adverse events was observed by the company and the study's investigators, for patients taking Seroxat compared to placebo, these findings were not, by themselves, considered clinically meaningful due to the limited number of patients involved and the fact that suicidal thinking and behaviour is a recognised symptom of the underlying disease.

BBC: GlaxoSmithKline logo

The study also noted that linking pay to numerical targets can tempt staff to fiddle the figures.

ECONOMIST: Teachers�� pay