Few brands include enough information, such as the number of pockets and compartments, measurements, and detailed interior photos, for shoppers to judge them.

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The capital required is huge, the number of firms with deep enough pockets very small, and the memory of the earlier gas-price collapse induced by America's deregulation is fresh.

ECONOMIST: Energy

Teams have found a number of open spaces and air pockets in the WTC's basement areas, and they hope they will find survivors in similar areas.

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But they do have a number of advantages: enormous experience, deep pockets and strong global footprints.

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The Iberian lynx, for example, is confined to about 10 isolated pockets of Spain and Portugal where they number less than 800.

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And for the press, if you weren't able to hear, this board testifies to the number of kilowatt hours that have been saved, the amount of money that's gone back into consumers' pockets, and the amount of carbon that has been taken out of the atmosphere as a consequence of the great work that these people at OPOWER are doing.

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