Although this surely will reduce the number of clicks Google can charge for, potentially reducing mobile revenues, Google professes not to be worried.

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Photos, status messages, and friendships from years ago that once would have required a finger-numbing number of clicks to discover now come easily to the surface.

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Advertisers can limit the number of clicks they'll pay for.

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Mayer says they are providing some new numbers for investors to assess the business: the number of paid clicks and number of ads sold.

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When a user rolls over or clicks the icon, a number of small icons pop up on the bottom of the image, each of which are a new kind of app.

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