Several shops in the NTM lineup "can become important channels for messaging and transactions, " he says.

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Allstate Insurance asked Puris' firm, NTM, to help pull off a "surgical strike" in Chicago earlier this year.

FORBES: Matchmakers

Kmart turned to NTM recently to raise its profile in nine markets, including Burbank, Calif. and Silver Spring, Md.

FORBES: Matchmakers

The bondholders turned to Nederlandse Trust Maatschappij or NTM, the firm charged with looking after their interests in bankruptcy.

FORBES: Chinese walls, European-style

Several NTM agents, including publicly held The Knot and Noise, a word-of-mouth company, haven't yet closed new deals through NTM.

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Heyer, who has asked NTM to identify new ways to lure guests to Starwood Hotels with the distribution of entertainment and technology.

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Finally NTM relented and in 1994 sued ABN Amro, accusing it of putting out a misleading prospectus and failing to honor its obligations to bondholders.

FORBES: Chinese walls, European-style

Puris and Bernbach together own a controlling stake in NTM.

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John Ceriale, a consultant to Blackstone Real Estate Partners, has asked NTM to find marketers that want to direct TV ads and product samples to people who check into Blackstone's 670-unit Extended Stay Hotels.

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