Their prospects have dimmed now that Europe, intent on austerity and with its currency plunging, will be competing for the same export markets and not buying much from America.
Now in his TV interview with Oprah Winfrey he seems intent on spinning a new backstory, including the idea that he took performance-enhancing hormones like testosterone because his testicular cancer required him to.
They also now have 6 packs of 7.5 oz cans and various other package configurations all with the intent of trying to move price north so they can expand profit margins.