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Understandably, Renault, now Lotus, are delighted to have acquired their illustrious name.
CNN: Lotus v Lotus: What's in a name?
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Renault is now officially in F1 only as an engine supplier - to Red Bull, Renault and Team Lotus - and now, through Infiniti, as a sponsor of Red Bull.
BBC: Red Bull get budget boost through Infiniti link-up
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Carl Tyler, a veteran of Lotus and IBM who now runs Instant Technologies, an enterprise IM software group, thinks one of the biggest etiquette breaches by Gen Y recruits involves newbies typing paragraph upon paragraph of chat.
FORBES: Magazine Article
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Now it will expand that partnership significantly, Lotus CEO Dany Bahar announced last month.
MSN: Lotus steers toward mainstream market
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"We're on the home run now, and that's the first Lotus Cosworth that's fired up for 27 years, so that's a big milestone, " he said.
BBC: Successful start for Lotus' new Cosworth V8 engine