Consumers like the novelty of new products, but often gravitate back to their usual menu items after a while.

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For the tech industry, the novelty of specialized and niche cloud products is beginning to lose favor as businesses look to avoid the costly habits of the past: purchasing lots and lots of point solutions from lots and lots of incompatible vendors requiring lots and lots of integrators and money and time to stitch it all together.

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To keep our attention, products must have a degree of novelty.

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There is an especially exquisite irony here, since in the post-war period, at least until the 1980s, food firms were very happy to develop and promote, on its own terms, novelty, from new tastes to greater convenience, and consumers loved it and bought these innovative products.

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