"When we talk about the environment, it's not window dressing, " insists Jeff Clarke, chief executive of Travelport, one of the world's largest travel conglomerates.

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Sir Michael also said that the end of the "satisfactory" grading for schools was "not window dressing, it is not just changing the terminology".

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These companies are fighting a growing trend by governments and non-profits that expect CSR to include real substantive steps, and not just marketing ploys and window dressing.

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"I think that your attempt to do this is blatant, and I'm going to call you out on it, because I'm not going to sit here and be window dressing, " he said to Bumiller.

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If not, then these committees will only serve as additional bureaucratic window dressing at a time when the SEC must re-establish its credibility with American voters and savers.

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