But that in itself was not what the creative minds behind the campaign wanted to accomplish.
"I don't aim for awards -- that's not what I set out to do, " he said.
But in Government, of course, the issue is not what to say, but what to do.
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Well, some psychologists believe that diffusing the issue quickly is not what most women want.
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"Crystal chandeliers and marble lobbies are not what buyers are looking for today, " he said.
What is most important, however, is not what you say but what you do.
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That's not what we see right now over this next 6 to 12 months.
What matters is not what the bill's supporters "have explicitly stated, " but what's in the bill.
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"To see something like this is not what we are looking for, " Hiatt said.
"It shows the snow was not what the press drummed it up to be, " he said.
What is big life to some people, that is not what I call life.
As far as the Court was concerned, that was not what was going on here.
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The figure is not what one penny on income tax would cost the average tax payer.
Certainly not what they were originally created for, but a fascinating process to watch nonetheless.
This is not our intention, it is not what we desire, this is not our choice.
Are we -- I mean, this is not what a deposition is for, Your Honor.
That's not what a champion is supposed to think, but that's what I was thinking.
By now Gisele surely knows that blaming the teammates is not what you're supposed to do.
The advertising bill alone for social media is not what should be a great concern.
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Look at what employers do, not what they say, and the picture is clear.
But size is not what distinguishes this potentially game-changing project from the rest of the pack.
The corporate MBAs sitting on a few billion they know not what to do with?
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Yet more popular influence on governance is not what some see as the Asian Way.
"The main thing is not what they say but what they do, " he says.
It was an attempt to demonstrate what language could be, not what it should be.
Xiang said the money is not what is keeping the Chinese bidder outside of the door.
Not what my father did, but my perception and emotion were what was important?
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But that is not what we talk about when we refer to videogames as a medium.
That is not what you would expect if poor governance were behind the bonanza.
The problem is not what Mr Putin says, but that he is the person saying it.
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