The trick was to send out clippings so sly that a tired editor might not notice that they were written by an advertising outfit.

NEWYORKER: The Lie Factory

But its maker, Cephalon (nasdaq: CEPH - news - people ), says that 80% of prescriptions are probably written out to people who are tired for other reasons, not narcoleptics.

FORBES: Magazine Article

Dickson, from the city's Knightswood area, was later detained and told police he had not been able to sleep prior to the accident and had gone out driving to "wind down and get tired".

BBC: Archie Dickson admits Mark Sanders hit-and-run death