Perhaps the biggest obstacle to exporting e-sports to the West is a lingering belief that playing computer games is not a proper job an idea that would no doubt sound familiar to pioneers of professional sports from tennis to snooker.

ECONOMIST: Computer gaming

But a majority of teens who play computer games say their parents do not have rules about how much time they spend playing games or what games they are allowed to play.

CNN: Poll: Parents aren't watching 'Net-surfing teens

And the indications here are not especially encouraging: the average 15-year-old boy spends four times as long playing computer games as reading, and almost half of fathers have ever read to their children, according to a survey published on Wednesday by Waterstone's.

BBC: Book business struggles to boom