That is, unless it can cut down on rampant piracy in countries where there may be an additional 2.8 million willing (though not yet paying) customers.
Even though your new phones may seem like a big improvement for you over the last BlackBerries, are you sure that real paying customers (not your employees and friends around you in Waterloo, Ontario) will be impressed?
For example, giving customers money for not paying attention to reports a new iPad is coming.
China had no pre-existing mail-order industry, so customers were not accustomed to paying for delivery, let alone before receiving their goods.
However, not all ventures are mature enough to generate paying customers.
Customers are paying with cash, not credit cards, an indication that they're still watching money closely.
Not exactly the way to endear yourself to the paying customers.
Netflix knew customers were not all going to just start paying the higher total combined rate for DVDs and streaming, the entire point was to get customers to pick one.
It is not often that a company can open its doors and get 100 paying corporate customers nine months later.
FORBES: Totango's 9-Month Surge from Scratch to 100 Corporate Customers
One problem with being a guest for the resort or hotel is that you often receive better treatment than paying customers, and you have to be critical enough to not let this cloud your judgment.
For instance, it has appointed a chief marketing officer to help counter the criticism that it has been paying too much attention to technology and new products and not enough to its customers.
Bailey says that free banking both misleads customers about how they are really paying for banking services, and also means that banks themselves may not properly understand the costs of the products and services they supply.
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