Perhaps you need to think not so much about how much you spend in this area, but how wisely you are spending it!

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"It's not about how much money you spend, " said his public-relations handler, Brooke Hammerling, founder of Brew Media Relations.

WSJ: Product Doesn't Speak for Itself? Hit the Street in a Clown Suit

"While we have increased state funding in each of the past two years, we must also be honest that it is not just about how much you spend, but how well you spend it, " said Justin Barra, a spokesman for the New Jersey Department of Education.

WSJ: Study Weighs Recession Toll

My interest was not so much what you can learn about somebody as how they react when you actually confront them with what you found.

FORBES: Confessions of a Digital Lurker

But when you're in the Arctic and you see how much the bears are struggling, it's hard not to care about them as a group -- to want to do something to preserve their wild power.

CNN: Don't feed the (polar) bears

No matter how much you love a stock (and write favorably about it in MarketWatch) it will not reward your loyalty by rising in price.

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