Today it is important to process information, not memorize things.

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"It is not the length of the price in digits that determines how difficult it is to memorize, but rather how many syllables this price has when read, " explains the research by Professor Calder and academics at two other institutions.

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In this, we're not that different from bees, which can be trained to associate honey with colored circles and memorize those colors to find the honey again.

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