It was not an outcomes trial measuring "hard" outcomes such as heart attack or stroke, but instead was a "surrogate" study measuring carotid artery thickness.

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Measuring government size is not as easy as it sounds.

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Measuring impact means measuring change: it includes, but is not limited to, perception change, policy change, behavior change and, more broadly, social change.

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Because while TSR does a good job of measuring performance outcomes for shareholders, it does not do a good job of signaling to plan participants how to deliver those outcomes.

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Not surprisingly, the company had a negative CLV, but no one was measuring or managing it.

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Performance per watt is a way of measuring not just how fast a computer can grind data, but also how much power it uses when doing so.

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Moreover, as ever-better ways of measuring local carbon-dioxide levels become available, it will be possible to put figures on not just the amount of the gas that deforestation is releasing, but also how much of it photosynthesis is tucking away.

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