Companies have a unique opportunity to not just change the conversation, as mentioned above, but also financially and promotionally support the work that is already being done.

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So it's not just this one telephone conversation to establish what Monica Lewinsky says she thought at that time the definition was.

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Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation.

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That has to be part of this conversation, not just this constant argument about cutting and spending.

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Ultimately, healthcare professionals need to realise that this online feedback must be treated as a conversation and not just a forum for patient catharsis.

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Last March, with the help of local students who have been so incredible, we planted the garden on the South Lawn of the White House, and it allowed us to begin a conversation about the importance not just of healthy eating -- eating right, eating the good food -- but also about getting exercise into our lives.

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The organisation said the volunteers did not just provide books for the patients but "conversation and comfort" as well.

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Conversation was about entrepreneurship and execution, not just ideas.

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And that goes not just in the economic area, but also in a conversation we've been having about the South China Sea and the necessity of having any disputes there really settled peaceably -- peacefully -- and in accord with international norms and rules.

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This includes recognizing that a message of abstinence doesn't always work with teens and young adults, he said, and recognizing that the conversation should be focused on sexual health, not just avoiding pregnancy.

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And that is a conversation we have had with the Pakistani government for a long time, not just in recent days and weeks.

WHITEHOUSE: Press Briefing

And everyone knows that one guy who can't wait for Facebook to come up in conversation, just so he can loudly and proudly announce he's not a part of the network.

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Movements like Occupy Wall Street and Bank Transfer Day are starting the conversation, but it needs to be continued with action from individual people, not just online interactions.

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