As such, the spots do a good job of hammering out an imaginative place for Heineken Light: not the beer for the man you want to be, but rather the beer for that really exciting guy who you genuinely do not want to be all the time, but sometimes secretly wish you could live as, for a day or two.
Let us be clear: it would be a tremendously excitingtime for physics, and a daunting one for physicists, but it is not going to change the price of milk.