The transformative power of cloud computing, however, is not easy to understand nor is it an overnight journey either.
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How they can be sure that a deal that is elusive at the weekend can be delivered early next week is not easy to understand.
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If you add other streaming providers, Apple TV, Windows TV, and all of the other services that have decided that the Internet is a wonderful way to deliver lots of content to lots of people not only here but around the world, it is easy to understand that in the long term these business models will not stand up.
We understand this advice is not easy to follow.
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It is not easy for boards, especially public pension boards, to understand the harm funds are exposed to when the advice their consultants provide is corrupted by self-interest.
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And I understand it may not be the easy thing to do politically.
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The cannibalisation of higher-margin sales must be painful, but the reasoning is easy to understand: if the retailers do not undercut themselves, thousands of resourceful web-surfers will.
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If his analysis is correct and it is difficult to argue with most of it, it is easy to understand why we are in the intelligence predicament in which we are and why bureaucratic reshuffling is not going to do much good.
But understand that this will not come easy, and that we're going to have to fight for this thing every step of the way.
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Others will suggest this whole question of multilingual balloting, which many people want and which is a provision that I understand many Republicans are against, does not make it easy for many here to vote.
Ms Frederick told BBC News that she did not understand why the full report should be confidential and that it would easy enough to publish the transcripts without the details of the schools and individuals who gave the interviews.
BBC: Heads challenge Ofqual to publish all GCSE grade research
It means preparing and giving speeches not based on what is easy or convenient for us as presenters but instead what is easy and convenient for audience members to understand and remember.
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