After about 20 minutes, the stagnant heat blended with fabric dust and other chemicals gets uncomfortable, yet not a single worker throughout the day is seen drinking water, and only a handful wear protective masks.

NPR: Jordan Accused of Harboring Sweatshop Factories

The campaign was started when the pub industry noticed many English people would always go out drinking to celebrate St Patrick's Day, yet did not even know when St George's Day was.

BBC: NEWS | UK | England | St George's Day grows in strength

"I told her she would not be happy with me because I had been drinking and when she saw me the next day I would be hungover, " Mr Siree said.

BBC: Gabor Sarkozi