He will succeed not by changing his positions but by explaining the principles behind them.

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Jobs also created a culture of innovation (though he likely called it a culture of excellence) with processes and philosophies that reinforced the power of not only getting great ideas but transforming them into world changing products.

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Benn and his fellow Israeli leftists want the administration to help them by changing the tenor of its policies, not the policies themselves.

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The prime minister has admitted he has effectively abandoned any hope of changing people's minds on that, simply asking them not to question his integrity.

BBC: Analysis

And so the difficult job in open cases where there is no clear answer is to take those values in this document, which all Americans hold, which do not change, and to apply them to a world that is ever changing.

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"A lot of them at the moment are simply circling around the families, assessing them and prodding them, but we are not getting in... and seriously changing the families for the next generation of children, " she told BBC News.

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While the Supreme Court justices may not consult Facebook as they consider the case before them, they will make their ruling on a rapidly changing public landscape.

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More directly, higher status itself protects people's health, he argues, not just by reducing their propensity to behave riskily, but also by changing their body chemistry in ways that protect them against disease.

ECONOMIST: Public health