The common North American way of saying it is 'TAPE-uhr' -- like the guys with the tall microphones at Widespread Panic concerts who record the shows.

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MarkFieldsMark Fields, Ford's North American chief, designed the Way Forward plan and defended it during the conference call.

FORBES: Magazine Article

Mark Fields , Ford's North American chief, designed the Way Forward plan and defended it during the conference call.

FORBES: Which Way Is Forward?

Last year's winner of the North American seat learned this the hard way: In February, France's high court nullified the results of last year's contest because the winner, Corinne Narassiguin, had opened an American campaign account.

WSJ: Mon Dieu! Wooing French Vote in N.Y.

Americans learned that the hard way after the North American Free Trade Agreement, when Mexico turned out to be less than the rapidly prospering paragon of good government touted by President Clinton and his allies in big business.

CENTERFORSECURITYPOLICY: Center For Security Policy

They worry that American health-management companies may invoke the North American Free-Trade Agreement to force their way into Canada.

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In January he launched Ford's latest turnaround effort, called the "Way Forward, " which seeks to restore North American profits by 2008 by reducing material costs, shedding excess workers and factories, and sharpening the focus of the company's Ford, Lincoln and Mercury brands.

FORBES: Magazine Article

While the North American and European economies are steaming ahead, why are global commodities going the other way?

CNN: Money & Investing

In the mid-1950s, he made his way to that touchstone for so many of the best American modern artists, Black Mountain College in North Carolina.

WSJ: John Chamberlain: Choices | Looks Like Rock 'n' Roll | By Peter Plagens