Since 1967, the National Off Road Racing Association's (NORRA) Mexican 1000 has been a significant environment for creativity and innovation in off-road motorsports.
That unique hot rodding legacy will return in a wholly unique way as NORRA today announced the entry of the first ever all-electric off-road race car, the SRI EV1 into this week's four-day General Tire Mexican 1000 rally.
Thanks to the technical and industry credibility of hot rod pioneer and NORRA executive Don Francisco, the unique Baja competition quickly rose to prominence via the participation of stars like of Parnelli Jones, James Garner and Steve McQueen.
Structured in a rally format instead of the more tradition, non-stop Baja endurance competition, the NORRA Mexican 1000 offers Team SRI a unique opportunity to demonstrate the capabilities of the EV1 thanks its multi-day schedule and a series of off-road Special Stages linked via on-road transit sections.
Like the unique mid-engine four-wheel drive Baja Boot that Vic Hickey built in the 30 days prior to the inaugural NORRA Mexican 1000 in 1967, the SRI EV1 will become living proof that innovation with an eye toward the future is a powerful concept that may never become obsolete.