When people get nervous, they change their normal presentation style, usually by stiffening up.

FORBES: Consistency Isn't So Foolish -Media Training

So much of my challenge with my speaking and media clients is getting them to stop changing their normal speaking style once they are standing in front of a camera.

FORBES: Consistency Isn't So Foolish -Media Training

We can bring the best of our normal products, our life-style products, and make them affordable and available because of our scale, but then we bring you nutrition credentials as well.

NEWYORKER: Snacks for a Fat Planet

She beams widely, as if being snapped by a style photographer was a perfectly normal thing to happen at the age of 102.

BBC: The fashion world's silver stylistas

But anyone invited in to his Tudor-style mansion quickly learns that nothing about his life is normal.

FORBES: Digital Dream House