"I just felt like this baby was at higher-than-normal risk and deserved our best shot, " Dr Gay said.

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Shot at 48 frames-per-second, the 3D version of the movie doubles the normal 24 frames-per-second most films are shot in.

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Edward Jones analyst Robin Diedrich warns that results may be sketchy on a month-to-month basis -- the Commerce Department reported June retail sales fell 0.5% on Wednesday -- and the recovery hasn't been a straight shot up, but says the sector is experiencing a "normal recovery" and sales should continue to improve.

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He gave it a shot as a sports-loving, beer-loving gay man in Normal, Ohio on News Corp.

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