Against all these grounds for rejecting the Chemical Weapons Convention, the administration and other proponents have been reduced to claiming that the treaty will establish an "international norm" against the development, production, acquisition, stockpiling and use of chemical weapons.

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The line between brand development and psychotherapy becomes ambiguous when personality products are the norm.

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The scheme's founders promise that film-makers will be free to approach the development process in a less conventional manner than is the norm.

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