And then there's Tahitian Noni International, the Provo maker of a "health" drink from the noni fruit ( FORBES, May 24, 2004).

FORBES: Magazine Article

Its followers, at various times, have claimed the juice, derived from the noni fruit, can treat or cure cancer, hypertension, sinusitis, ulcers, depression, lupus, herpes, hepatitis and heart disease.

FORBES: Tale of the South Pacific

In 1996 the partners contracted with a bottling plant in Los Angeles to process the noni puree with fruit-juice sweeteners.

FORBES: Tale of the South Pacific