The first thing that pops out from the article is the vast nonconsumption of higher education that exists in India.

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In fact, nonconsumption of these classes was enormous because most individual schools could not afford the luxury of offering these lower-enrollment classes.

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There are a lot of textbook-avoiders on campuses--a huge market of nonconsumption.

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The Funsaver competed with nonconsumption: Customers whose alternative was to have no photos of their two weeks at the lake were perfectly happy with the quality.

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This means that there is a lot of nonconsumption in the tutoring space to launch disruptive innovations that utilize the power of machine tutoring at a much lower price point in a manner far more accessible and convenient than are human tutors to millions or even billions around the world.

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