By exploring the beach, the player can discover random but resonant objects, each of which, upon inspection, reveals a brief, non-interactive scene.

FORBES: Move up http://i.forbesimg.com t Move down

In Japan, machines using this technology have had three times the amount of sales than the non-interactive style.

FORBES: What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face

But, ultimately, the former is a group of your friends telling people that a game they have not seen either will be awesome, and the other is often a series of rostrum camera shots of concept art and non-interactive 3D renders.

FORBES: Demo Mortis - Death Inc. Demo Is Kicking On Kickstarter

Christian Elverdam, gameplay director of Hitman: Absolution, told me that in the upcoming IO Interactive game, there are over two thousand pages of non-player character dialog.

FORBES: A First Look at 'Hitman: Absolution'

Bad news for shares of the non-sports rights holders, like the Discovery Channel, Scripps Networks Interactive and Viacom.

FORBES: NFL Television Rights Bullish For Broadcasters' Stocks

At the giant South by Southwest Interactive (SxSw) geekfest in Austin on Friday, the non-profit media organization released two new titles: All Aboard the Dinosaur Train!

FORBES: PBS Kids Releases Educ Apps for Kids at SXSW

The non-profit software company that develops open source software for information collection, visualization and interactive mapping.

CNN: STORY HIGHLIGHTS