The duo traveled the country in a non-air-conditioned pickup truck in sweltering heat doing interior jobs.

FORBES: BY ANURADHA RAGHUNATHAN

Chrysler says Hemi buyers get 110 more horsepower and 75 more foot-pounds of torque with a Dodge Ram 1500 pickup than they would with a non-Hemi V8.

FORBES: The Engine That Could

Intel had the most pickup, although Buzz score for the brand dropped below that of non-Facebook users shortly after, whereas Toshiba managed to retain high perception with Facebook users throughout the campaign to date.

FORBES: An Alternative Campaign: Intel and Toshiba's Social Film Project