Premji often stays at budget hotels when traveling in India and reportedly wears non-branded suits and flies economy.
What does, say, Taiwan Semiconductor Manufacturing Company, the world's largest non-branded chip maker, sell that China's mushrooming foundries cannot offer?
Some big drug firms are also suspected of colluding with generic rivals ie, paying them to delay bringing non-branded products to market.
Last year, Pfizer launched a generic version of one of its epilepsy medicines to take some sales from non-branded competition.
Mehta estimates that non-branded social games generate 5 to 20 cents per users through sales of virtual goods or from players completing advertiser offers and surveys.
Pharmaceutical companies are going to put their advertising budgets behind the new drugs, which are likely to be more expensive than tried and tested drugs or non-branded generics.
Branded social games have the potential to generate higher average revenue per user than non-branded games, saysRavi Mehta, vice president of product at Viximo, a virtual goods company.
Simultaneously, the deal provides further insight into how leading global generics manufacturers are looking to reposition themselves as the patent cliff subsides and the landscape for non-branded products continues to evolve.
"From supporting content creators to educating consumers, our two groups have distinguished themselves in providing neutral, non-branded information to important communities, " said Jim Mainard, Past-Chair of I3DS and Head of Digital Strategy at Dreamworks Animation (DWA).
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They are no longer content to do the grunt work for Western firms, for two simple reasons: non-branded companies typically earn gross margins of 3-8% and are constantly at risk of being undercut by cheaper rivals.
In the case of his Gum series external batteries, Huang is proud of the fact that they use good quality cells from Sanyo (which is part of Panasonic) and Sony, while many competitors use non-branded cells which are less reliable.
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Among non-flight-related services, co-branded credit cards that, for example, award airline miles for purchases, are the biggest source of revenue, as airlines get per-transaction fees from the card-issuing banks.
We propose that healthy foods should be re-branded on non-health-related benefits like natural taste or sustainable production.
Non-TLA therapies, therapies not branded as an EBT, also have scientific evidence documenting effectiveness.
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The company has decided to concentrate on non-fastening nappies such as pull-ups and will continue to make Huggies-branded wipes and Little Swimmers.
And last year, HTC snapped up non-Chinese divisions of Dopod, aiming to bulk up the marketing and distribution of HTC-branded phones in Australia and Southeast Asia.
Hormel chairman Jeffrey Ettinger said that in the US, peanut butter was the second-most popular sandwich ingredient after ham, and added that Skippy would help Hormel "to grow our branded presence in the centre of the store with a non-meat protein product".
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