Soho has high-end boutiques stocking the wares of international and famous local designers, while Nolita has smaller boutiques of expensive, up-and-coming stylists.

BBC: Last minute holiday shopping in the Big Apple

Less touristy than Soho, Nolita (Mott Street between Houston and Broome Streets) has lovely little clothing, shoe and accessory shops carrying up-and-coming designers.

BBC: Last minute holiday shopping in the Big Apple

Nonetheless, two years ago Denton, who is forty-four, set up a permanent base for the operation in a large loft in Nolita, which he increasingly shows off, as if to demonstrate that his bloggers do not wear pajamas all day long.

NEWYORKER: Search and Destroy